Evidence-Based AI Nutrition: Clinical Science Meets Daily Tracking
Revolutionizing nutrition through AI technology and clinical nutrition science
Our Story
We started BiteRight because we were tired of feeling lost in the labyrinth of nutrition. Navigating through confusing labels, overwhelming choices, and the absence of personalized guidance left us feeling stranded in a sea of food options. It was clear: there had to be a better way.
That's why we embarked on a mission to revolutionize the way individuals approach nutrition. BiteRight was born from our vision to provide a solution that empowers individuals to take control of their health and well-being through the power of personalized nutrition and AI technology.
Our Mission
At BiteRight, we're on a mission to make healthy eating accessible and enjoyable for everyone. We firmly believe that the journey to wellness shouldn't be a struggle.
With BiteRight, you're equipped with a pocket-sized AI nutritionist, delivering guidance, support, and personalized recommendations tailored to your unique needs. Whether you're managing IBS, diabetes, cholesterol, or simply seeking better nutrition awareness, BiteRight provides instant meal analysis and evidence-based insights.
Our Team
United by Passion: Our Dedicated Team Driving Health Innovation
We are a diverse and dedicated team of professionals, including nutritionists, developers, data scientists, and creative minds, united by our passion for health and innovation. Together, we're committed to building innovative solutions that empower individuals to live healthier lives. Continuously learning, evolving, and refining, we strive to provide the best possible experience for our users.
Our Values
Empowerment
We believe that everyone deserves the knowledge and tools to make informed choices about their health. BiteRight puts nutrition expertise directly in your hands.
Personalization
Recognizing that individual needs and preferences vary, our app is designed to reflect and cater to those differences. Your nutrition journey is unique, and BiteRight adapts to you.
Simplicity
We're committed to making healthy eating accessible and convenient through user-friendly features and clear information. Nutrition shouldn't be complicated.
Innovation
Constantly pushing the boundaries, we're dedicated to continuous improvement and developing cutting-edge AI technology to enhance your nutritional journey.
The Technology Behind BiteRight
BiteRight uses advanced AI to recognize food from photos, voice commands, and text descriptions. Our food recognition engine identifies meals and estimates ingredients, while our RAG-based nutrition engine retrieves accurate nutrient values from trusted databases.
The clinical rule engine applies evidence-based nutrition guidelines for IBS, diabetes, cholesterol, triglycerides, and gut health, providing personalized alerts and recommendations. Users receive immediate feedback, daily summaries, and weekly digestive health reports.
For healthcare organizations, BiteRight offers a multilingual nutrition intelligence API with explainable insights, regional hosting (EU, GCC, US), and GDPR and HIPAA-aligned design.
Revolutionizing Nutrition Through AI and Clinical Science
BiteRight was founded to solve a fundamental problem in modern nutrition: the overwhelming complexity of making informed dietary choices. With conflicting advice, unclear food labels, and generic recommendations that ignore individual health needs, people struggle to understand what they should eat. We built BiteRight to democratize access to clinical nutrition expertise through AI technology that recognizes food, analyzes nutrients, and applies evidence-based guidelines for specific health conditions. Our team combines expertise in nutrition science, artificial intelligence, data engineering, and healthcare technology to deliver a platform that serves both individual consumers and healthcare organizations. Individuals use BiteRight as their pocket nutritionist, while healthcare providers integrate our API to deliver nutrition intelligence at scale.
Evidence-Based Technology, Human-Centered Design
At BiteRight, we believe technology should empower, not overwhelm. Our platform is built on peer-reviewed nutrition science from organizations like the American Diabetes Association, American Heart Association, and European Society for Clinical Nutrition and Metabolism. We use Retrieval-Augmented Generation (RAG) to ensure every recommendation is traceable to trusted sources rather than relying on black-box AI that cannot explain its outputs. This approach provides transparency for users managing health conditions and auditability for healthcare organizations integrating our API. Our multimodal interface—photo, voice, and text logging—meets users where they are, whether they're cooking at home, dining out, or shopping for groceries. The result is nutrition guidance that feels personal, not prescriptive. Learn more about how our technology works or explore our complete feature set.
Global Impact with Regional Compliance
BiteRight serves users across the United Kingdom, Europe, GCC region, and United States with multilingual support and culturally relevant nutrition databases. Our platform recognizes diverse cuisines from Mediterranean to Middle Eastern to South Asian foods, ensuring accuracy for global users. For healthcare organizations, we offer GDPR-compliant and HIPAA-aligned architecture with regional hosting in EU, GCC, and US data centers. This infrastructure enables hospitals, insurers, clinical trial companies, and wellness platforms to deliver nutrition intelligence while meeting data residency and privacy requirements. As we continue growing, our mission remains constant: make healthy eating accessible, understandable, and achievable for everyone. Contact us to learn how BiteRight can support your nutrition goals or healthcare initiatives.
Frequently Asked Questions
What is BiteRight's mission?
BiteRight's mission is to make healthy eating accessible and enjoyable for everyone. We believe the journey to wellness shouldn't be a struggle, so we've created a pocket-sized AI nutritionist that delivers guidance, support, and personalized recommendations tailored to your unique needs.
Who founded BiteRight and why?
BiteRight was founded by a team frustrated with the complexity of nutrition. We were tired of confusing labels, conflicting advice, and the absence of personalized guidance. We built BiteRight to provide a better way—combining AI technology with clinical nutrition science.
Is BiteRight based on real nutrition science?
Yes, BiteRight applies evidence-based clinical nutrition rules grounded in guidelines from ADA, AHA, ESPEN, NICE, and EAL. Our nutrition data comes from trusted databases including USDA FoodData Central, EuroFIR, CIQUAL, and the Canadian Nutrient File.
Does BiteRight serve healthcare organizations?
Yes, BiteRight offers a nutrition intelligence API for hospitals, insurers, clinical trials, and wellness platforms. Our API provides food recognition, nutrient analysis, clinical rules, and explainable insights with GDPR and HIPAA-aligned architecture.
What is BiteRight?
BiteRight is an AI nutrition assistant
Recognizes food from photo, voice, and text
Provides nutrient breakdowns and clinical alerts
Supports IBS, diabetes, cholesterol, triglycerides, and gut health
Offers API and white label for healthcare partners
Designed with GDPR and HIPAA-aligned practices
Provides daily and weekly nutrition guidance
Frequently Asked Questions
What is BiteRight's mission?
BiteRight's mission is to make healthy eating accessible and enjoyable for everyone. We believe the journey to wellness shouldn't be a struggle, so we've created a pocket-sized AI nutritionist that delivers guidance, support, and personalized recommendations tailored to your unique needs.
Who is BiteRight for?
BiteRight serves two main audiences: individual consumers seeking personal nutrition tracking and health management, and healthcare organizations (hospitals, insurers, clinical trials, nutrition clinics) looking to integrate nutrition intelligence into their services through our API and white label solutions.
What makes BiteRight different from other nutrition apps?
BiteRight combines multimodal food logging (photo, voice, text), AI-powered food recognition, clinical nutrition rules for conditions like IBS and diabetes, explainable RAG-based recommendations, and multilingual support. For healthcare partners, we offer enterprise-grade API integration with evidence-linked insights.
Is BiteRight based on clinical nutrition science?
Yes, BiteRight applies clinical nutrition rules and evidence-based guidelines for IBS, diabetes, cholesterol, triglycerides, and gut health. Our recommendations are grounded in trusted nutritional science and medical nutrition therapy standards.
Join us on the path to a healthier, happier you
Experience personalized nutrition guidance, expert insights, and tailored meal plans. Your path to optimal health starts here with BiteRight.