For gyms, fitness and coaching apps
Help gym and coaching app members hit their protein target.
BiteRight helps gyms and coaches turn training plans into results by making nutrition easy to track. Members log a meal with a photo, a voice note or a line of text in your app, the BiteRight API returns the foods with protein, carbohydrate, fat and calorie estimates, and your app tells them when they are short of their daily protein minimum or over a fat or sugar maximum. Coaches see what members actually ate, without asking them to weigh every ingredient.
Last updated:


Training is tracked. Food usually isn't.
Members log every set and every run, but nutrition is often where a plan slips. Weighing food and searching a database after every meal is a hard habit to keep.
When logging takes a photo or a sentence, it is easier to keep up, and a daily protein target gives coaches something concrete to check in about.
How it works, step by step.
Example: Example Strength, a fictional coaching app.
- Step 1
The coach sets a target
A member building muscle gets a daily protein minimum in the coaching app.
- Step 2
The member snaps lunch
They photograph a chicken shawarma plate between sessions.
- Step 3
BiteRight returns the macros
The API recognises the dish and returns its estimated weight, protein, carbohydrate, fat and calories.
- Step 4
The app flags the gap
By evening the day is still under the protein minimum, so the app reminds the member before dinner and the coach sees the gap in the weekly review.
What BiteRight gives your team.
Logging that takes seconds
Photo, voice and text logging through the API, shown in your own screens
Nutrition API
A protein target members can see
A daily protein minimum and daily maximums for sugar, carbohydrate and fat, with an alert when one is crossed
Nutrition API
Macros without a food scale
Recognised dish, estimated weight, calories, protein, carbohydrate, fat, fibre and sugar per meal
Nutrition API
Coaching between sessions
A workspace to review members' logged meals and the days that missed a target, with export of meal logs
Dietitian portal
Members who eat out
International cuisines and mixed dishes, plus Arabic input for photo, voice and text
API and food data
Data protection review
Oracle Cloud hosting, regional hosting, encryption in transit and at rest, and a DPA
Platform
- Oracle Cloud Infrastructure
- Regional hosting
- Encrypted in transit and at rest
- DPA for business customers
- Arabic and English input
- 2.5M+ food records
Read more about the nutrition API, the dietitian portal and how data is protected.
What BiteRight does not do.
- Nutrient values are estimates, not measurements. Portion size and preparation change the result.
- BiteRight does not connect to fitness trackers or phone health platforms today.
Questions we hear.
Can we add BiteRight to our existing gym or coaching app?
Yes. Your app calls the BiteRight API and shows the meal and its macros in your own design.
Can coaches set a protein target?
Yes. A daily protein minimum can be set by your organisation, a coach or the member, alongside daily maximums for sugar, carbohydrate and fat.
Do members need to weigh their food?
No. BiteRight estimates the portion from a photo or description. Your app can let members correct it when they know the exact amount.
Does it sync with wearables?
Not today. BiteRight provides the meal data, and your app can show it next to the training data it already has.
Where is member data hosted?
BiteRight runs on Oracle Cloud Infrastructure. Data is encrypted in transit and at rest, hosting can be regional, and a data processing agreement (DPA) is available for business customers.
How do we get access?
The API is available to approved partners. Request a demo and the team will discuss your app, members and sandbox access.
Make nutrition part of your members' plan.
Tell us about your app, your members and the targets your coaches use. Sandbox access is available on request.
Request a demo